Rewilding Chelsea with Cadogan Estate
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Forests
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Trees
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Square Meters
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Native Species
This bold and highly visible collaboration is designed to bring the beauty and delight of Nature to Chelsea, London’s creative heart.
Louis Vuitton, Cadogan, and SUGi collaborated for the first time in Autumn 2021 by introducing a SUGi Pocket Forest - 'Heritage Forest' - on Pont Street. The 240 Sq m pocket forest sits close to Louis Vuitton’s elegant store on Sloane Street and is part of the Cadogan Estate.
We continued our collective journey to ‘rewild’ Chelsea the following Spring, with an ambitious two-phase project known as the 'Serenity Forest'. Phase 1 involved the creation of a native pocket forest at the entrance to the RHS Chelsea Flower Show, while in Phase 2, the structure was transferred to its permanent home at an iconic site in Chelsea.
Heritage Forest
Louis Vuitton, Cadogan and SUGi collaborated for the first time in Autumn 2021 by introducing a SUGi Pocket Forest on Pont Street. The 240 Sq m Pocket Forest is close to Louis Vuitton’s elegant store on Sloane Street and part of the Cadogan Estate. Together with local schools, we planted 630 native trees and shrubs; 77 species in total.
This 'Heritage Forest' is already acting as a blossoming example of urban rewilding and ecological sustainability in a highly visible urban corridor. Amidst the bustle of Pont Street in Chelsea, the forest is not only building biodiversity, but cultivating community bonds and reminding us how interconnected we are with Nature and with each other.
Serenity Forest
Serenity Forest is an ambitious project that brings together Louis Vuitton, Möet & Chandon, and Cadogan Estate, furthering their collaborative efforts to ‘rewild’ the heart of London with SUGi.
Located on Chelsea Square, adjacent to the Royal Brompton and Royal Marsden hospitals, this project has transformed an unloved, concrete space into a thriving forest that provides nourishment to hospital patients and local residents - as well as to native flora and fauna.
Through the revival and preservation of biodiversity in the locality, Serenity Forest also serves as an important Nature hub within London, and will continue to do so for years to come.
“This is a great example of businesses and landowners working together to make an impact with environmentally responsible planting in small spaces. We look forward to the forest flourishing and monitoring the impact it has on our local community.”
Hugh Seaborn, CEO, Cadogan
The Art of Rewilding — Chelsea Flower Show 2022
In the Spring of 2022, our collective journey to ‘rewild’ Chelsea continued with an ambitious two-phase project known as the “Serenity Forest.” Phase 1 created a native pocket forest at the entrance to RHS Chelsea Flower Show. Sited on the iconic roundabout just outside the Bullring Gate, the installation illustrated how minimal urban space can create maximal biodiversity, reintroduce indigenous species, and reconnect people with Nature in our cities. The three growth stages of a ‘Miyawaki’ forest not only mimicked the density of an ancient forest but created a crown-like structure in celebration of HRH Queen Elizabeth II’s Platinum Jubilee.
Partners in Rewilding
We embrace partners who share our vision of building biodiversity and green infrastructure. Each strategic collaboration is uniquely tailored.
We rewild with visionaries from iconic global brands to sustainable start ups, from city officials to pioneering designers, architects, and artists.
