Raising a Toast to Nature together with Moët & Chandon
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Forests
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Trees
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Square Meters
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Native Species
Since 1743, and from generation to generation, Moët & Chandon has been working to preserve nature. Natura Nostra, the Maison’s large-scale agroecology programme, is a movement for the future of the Champagne region and beyond. A movement to accelerate the ecological transition by speeding up actions in favour of biodiversity. A movement that takes a holistic approach to protecting flora and fauna.
The programme’s first major ambition is to create more than 100 kilometres of ecological corridors across Champagne by 2027. The second is to accelerate regenerative agriculture to stimulate soil, replenish organic matter and restore biodiversity more widely.
To support this, we unfolded in 2022 the newest chapter of Natura Nostra in the UK with SUGi. Together, over the past three years, we built biodiversity across urban areas. More information on where you can visit these urban oases below.
Southbank Centre — Natura Nostra Forest
Located within the iconic Southbank Centre's complex and in connection with Hayward Gallery, this unique project will restore a pocket of native British ecosystem in the heart of London, supporting the wellbeing of both people and planet.
Set to be planted in conjunction with the Hayward Gallery’s international group exhibition ‘Dear Earth: Art and Hope in a Time of Crisis’, our pocket forest aligns with the aims of the exhibition by attempting to inspire a deeper emotional connection to nature through rewilding its urban surroundings.
Serenity Forest
Serenity Forest is an ambitious project that brings together Louis Vuitton, Möet & Chandon, and Cadogan Estate, furthering their collaborative efforts to ‘rewild’ the heart of London with SUGi.
Located on Chelsea Square, adjacent to the Royal Brompton and Royal Marsden hospitals, this project will transform an unloved, concrete space into a thriving forest that will provide nourishment to hospital patients and local residents - as well as to native flora and fauna.
Through the revival and preservation of biodiversity in the locality, Serenity Forest will also serve as an important nature hub within London for years to come
East London I — Natura Nostra Forest
This is the second Natura Nostra Forest in the borough of Barking and Dagenham, an area dominated by green deserts that is in desperate need of more pockets of biodiverse native forest
As with the first Natura Nostra Forest in Parsloes Park, this second iteration - located in Eastbrook End - will be another visible demonstration of how nature and urbanisation can co-exist successfully, even in the most densely-populated metropolis.
Holy Trinity Brompton - Natura Nostra Forest
Holy Trinity Brompton offers a truly unique opportunity to bring native trees into an iconic area of London. The avenue leading up to the church allows for the creation of a wild pathway: on one side a vibrant area of 400 Sq m native woodland while on the other, a native woodland meadow of 200 Sq m.
This project presents a remarkable chance to provide a valuable green space in the heart of the city, enhancing the area's aesthetic appeal. This will invite residents and visitors alike to reconnect with the beauty and serenity of the forest.
Synergy Forest
As cities such as London continue to grow and expand, they often result in the loss of green spaces, which can have negative effects on the environment and human well-being.
This community-based project in Battersea is leading the charge in bringing nature back into densely populated areas. By creating outdoor recreational spaces and growing their own food, the locals are taking steps to enhance their environment and promote natural areas.
Bristol — Natura Nostra Forest
The initiative is actively educating the community about sustainable living practices. These educational efforts aim to empower residents to make positive changes that benefit both the environment and their daily lives.
One of the most noteworthy features of the project is its commitment to incorporating native trees into the urban environment and bringing back to life ancient forest.
Overall, the project is demonstrating that cities can prioritise green initiatives while providing ample space for residents to connect with Nature. By supporting communities to take action, we can build a more sustainable and equitable future for all.
East London II — Natura Nostra Forest
This is the second Natura Nostra Forest in the borough of Barking and Dagenham, an area dominated by green deserts that is in desperate need of more pockets of biodiverse native forest
As with the first Natura Nostra Forest in Parsloes Park, this second iteration - located in Eastbrook End - will be another visible demonstration of how nature and urbanisation can co-exist successfully, even in the most densely-populated metropolis.
St Luke's — Natura Nostra Forest
Nestled in the heart of London, St Luke's at Redcliffe Gardens introduces a valuable green space to this vibrant urban environment. Originally built in 1872–73, this Anglican church is now home to a thriving forest that not only enriches biodiversity in central London, but also addresses the challenge of a monoculture landscape. SUGi’s innovative approach brings diversity to this setting by planting amidst the existing London Planes.
Latchmere Park — Natura Nostra Forest
We are planting this pocket forest in Latchmere Recreation Ground - a largely nature-depleted grassland, lacking biodiversity and habitat for the local wildlife, except for the existing pond in a rewilded corner of the park. We are planting the pocket forest beside this naturalized pocket, building the biodiversity corridor, and further extending this natural habitat.
Neck tags will be placed on bottles in stores. The tags include information on the project and include a QR code which invites the consumer to learn more on a dedicated webpage. The tags are made of seeded wildflower paper for consumers to plant after use.
Partners in Rewilding
We embrace partners who share our vision of building biodiversity and green infrastructure. Each strategic collaboration is uniquely tailored.
We rewild with visionaries from iconic global brands to sustainable start ups, from city officials to pioneering designers, architects, and artists.
